WHO WE ARE
AUBG Business Club is an organization founded in 2004 by students at the American University in Bulgaria. It is run by highly motivated students who strive to bring value to the AUBG community. We stand for creativity, innovation, excellence. We aspire to expand studentโs know-how in the fields of management, marketing, investment, economics, human resources, and finance. We seek to offer these conveniences for students to develop academically and professionally and be ready to face the market.
Our Events
The club holds a spectrum of events that target the AUBG community. Since 2004, our primary objective is introducing students to hands-on experiences in the Business sphere. We invite some of the most prominent professionals to be speakers at our Business Conference, guide teams in the Marketing Challenge as mentors, or hold interactive workshops during Business Week. In collaboration with the Business Department, our club has also hosted the Assessment Center Simulation, where major corporations could select candidates for jobs in their organization. Moreover, we have organized field trips to companies such as Procter and Gamble and Philipp Morris.
Who Knows Business?
Live Business Show Game
6 teams. 4 categories. 1 buzzer.
Teams will go head-to-head in Marketing, Finance, Management, and Sustainability. No multiple choice, just quick thinking and real business knowledge under pressure. Each team has four members, with every player defending one category and taking their turn at the buzzer. ๐ผ๐
Business Conference
Psychology of Success
This February AUBG Business Club has prepared a special occasion that would showcase the success stories of several frontrunners in different spheres ranging from business, through sports, and even psychology.
This will happen in the format of a business conference, in which the guest speakers will share their valuable insights, focusing on the power of the mind in achieving greatness.
The talks will be followed by an informal networking cocktail, in which all attendees would have the chance to closely meet the stars of the night. Learn more about the venue, speakers, and agenda here:
Business Challenge 2025: Mission 003
The third edition of the Business Challenge took place in mid-November 2025. It was a three-day comprehensive journey of AUBG students into the world of business and its different spheres – marketing, finance, CSR, sales and management.
The student teams worked on real-life business cases that reconciled all those components into one challenging quest.
Our event immersed the participants into an uncharted business territory, in which resourcefulness and creativity were the guiding stars toward the triumph.
Renowned business executives and managers with vast experience had the instrumental role of mentoring each team. All this, with the generous support of our brilliant sponsors. Learn more about our mentors and sponsors here:
Marketing Challenge
Marketing Challenge is a chance for AUBG students to get their theoretical marketing skills implemented in real-lifereal life cases. We collaborate with some of the best experts in Marketing to help our teams with this task and to guide them through the whole process. The competing teams have to develop a marketing strategy in order to meet the companyโs business objectives on this product. They are free to use their imagination in the way they want to deliver their work and they had to present it in front of our judges… This is a great way to broaden the knowledge of the participants, engage them in teamwork but also to create business connections as they get to work closely with professionals.
Explore the World of P&G
We partnered with our friends from P&G in order to deliver a mini-conference that served the purpose of exploring the world of P&G, their values, experience, internship opportunities, as well as their annual CEO challenge. The event was held in AUBG’s Carl Djerassi Theater and more than 150 people attended. Three of those people had the once-in-a-lifetime opportunity to have a lunch with the CEO of P&G Bulgaria in Sofia.
Business Conference
We held our first Business Conference in March 2019, where professionals talked about their experience in the business sphere sharing their secrets and tips with our AUBG audience. We had some of the most influencing figures of different business backgrounds from the region and not only. They held talks regarding Product Management, Entrepreneurship, Multidimensional Leadership, The benefits of coaching in the IT sphere. Students have the opportunity to interact with these influencing figures in the business sphere on stage and during the breaks creating new connections and unforgettable experiences.
Business Week
The Business week is an event, which is a trademark of the AUBG Business club. It is a five-day initiative during which we host a differentiated selection of events. We invite professionals from various backgrounds in the business field to share their inspiring stories and knowledge they gained throughout their career paths. Some of the activities that take place during the Business weeks are workshops, panel discussions, and field trips.
AI Marketing Hackasprint
In a remarkable collaboration between AUBG Business Club, The Hub AUBG, and All Channels Group, the Hackasprint took place from October 20-22, 2023, showing how Marketing meets Al
This extraordinary competition brought together 12 teams of 4 exceptionally talented students each, united by a common goal: to create innovative marketing strategies. The challenge was set โ within a mere 12 hours, these teams embarked
on a journey to conceptualize and execute marketing campaigns for 6 distinct companies. The power of AI was harnessed by each team to craft exceptional presentations and fuel creativity, making the event a true game-changer.
Meet Our Team
Board
Danika Aleksieva
President
Victoria Mihaylova
Vice-President
Filostratos Titopoulos
Vice-President
Ivet Popova
Treasurer
Sponsorship
Georgi Dimitrov
Head
Vasil Tsanev
Magdalena Georgieva
Kristiyana Yordanova
Ivet Popova
Georgi Slavkov
Yanislav Ivanov
Filostratos Titopoulos
Christian Serev
Speakers
Helena Bubalova
Christian Gruev
Ani Mandadjieva
Nasko Georgiev
Martin Andonov
Logistics
Nikola Chingarov
Head
Daniel Flashenburg
Hristo Pachev
Staลกa Donkov
Victoria Mihaylova
Sianna Kavrakova
Deni Luca
Ivan Pashunov
Marketing and Design
Danika Aleksieva
Former head
Ainur Meredova
Head