The Marketing Challenge is a chance for the AUBG students to get valuable business skills and to
implement thier knowledge in practice. Creative teams of 3 or 4 people get the chance to analyze a
company of their choice and suggest ways of improving its marketing strategy. Mentors, who are
prominent experts in the marketing sphere, are leading the teams. After completing their strategies
in the form of a presentation, the teams have to deliver it and justify the decisions they have made in
front of a highly-qualified jury, who also are specialists in the marketing sphere!
The Business week is an event which a trademark of the AUBG Business club. It is a five-day initiative
during which we host a differentiated selection of events. We invite professionals from various
backgrounds in the business field to share their inspiring stories and knowledge they gained
throughout their career paths. Some of the activities that take place during the Business weeks are
workshops, panel discussions, and field trips.